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Work
with the team which is thinking all the time in building product markets
in Latin America and Caribbean.
Consider the challenges you face in covering your requirements for market
research and consultancy on an international scale:
-
the
great distances hindering effective briefing and control
-
the
potential lack of objectivity if you rely solely on internal sources
-
the
difficulty in obtaining research data of consistent quality and international
bench-marking
-
the
time taken to set up and conduct such projects
Consider
the advantages of working with Latin Co. :
-
accumulated
experience of studying building product markets
-
the
objectivity which comes from consultants
-
an
international team of consultants with hard experience in the main
regions of
Latin America and Caribbean
-
a
single point of contact for the whole of Latin America
Market Intelligence Studies
The
overall aim of this annual programme is to provide clients with detailed
and usable information, interpretation and forecasts for the South/Central
America and Caribbean market, which will facilitate strategic marketing
plan, budget preparation and corporate planning.
Latin Co. multi-client
services are divided, geographically, into six main projects:
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U.S.A
-
South America
-
Central America
-
Caribbean
- Europe
- China
Each
programme consists of country reports, and an general overview Executive
Summary presenting the key data for the countries in an internationally
comparable form and the profiles of the main local and multinational
suppliers. Finally, the various countries are aggregated into a comparative
country summing-up.
Product coverage includes:
| Sanitary ware |
Wall and floor
tiles |
| Faucets |
Locks |
| Kitchen sinks |
Dry Wall |
| Bath tubs |
Roof tiles |
| Bathbooths (Bath box) |
Porcelain tiles |
| Bathroom acessories |
Kitchen & Bath products |
For each country, there is
an special report covering:
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Detailed market analysis
for each product category which include:
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market size, historical
trends and two year forecasts
-
product tipology
-
price and market values
-
supply structures,
market shares and competitive dynamics
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Demographic, macro-economic,
construction, water, sewage disposal and other background data
-
Analysis of distribution
channels, included DIY
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Structures of the distributive
trades
-
Export and Import
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Economic Financial Feasibility Studies
Our
team has specific experiences in this field, promoting accurate feasibility
analysis in the environment of each country, including international resources
search.
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Consultancy and Market Studies
It
is a constant challenge for senior management to achieve a balance between
unfocussed diversification on the one hand and dependence on too narrow
a range of competitive markets on the other.
This applies to:
Strategy
must be reviewed as circumstances change. Latin Co. is well placed to
help you evaluate your company's strategic options based upon sound market
intelligence.
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Market
Entry and Export Development Studies
Latin Co. can also help you internationally on a more tactical level,
through focussed studies on specific product markets, including:
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product
market characteristics, segmentations, developments and forecasts
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price
positioning and perception
-
value
chain analysis
-
routes
to market
-
competitive
structures and dynamics
- end market structures, segmentations,
characteristics and opportunities
Market
Intelligence Studies
The
overall aim of this programme is to provide clients with detailed
confidential and usable information, interpretation and forecasts
for one specific market, which will facilitate strategic marketing
plan, budget preparation corporate planning or feasibility studies.
Local Productives Arrangements Studies
Specially for government that want
study specific areas in the country, and evaluate market, logistical,
access, raw materials or others factors, to develop the industrialization
of the region.
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